Basic concepts to start your business
Electronic commerce, or ECommerce, has grown exponentially in Mexico in recent years. More and more companies and entrepreneurs are looking to take their businesses to the digital environment to take advantage of the opportunities it offers.
But what exactly is eCommerce and how does it work in the Mexican context? In this guide we explain the basic concepts and the keys to understanding eCommerce in the country.
What is ECommerce?
ECommerce refers to the buying and selling products or services through the Internet. It allows businesses to reach customers anywhere in the world without the need for a physical store.
In Mexico, eCommerce has grown rapidly thanks to:
- Increased use of the Internet and mobile devices.
- Secure and accessible payment platforms.
- The change in the consumption habits of Mexicans.
According to the Mexican Association of Online Sales (AMVO)e-commerce in Mexico grew by 23% by 2023, making it a key market for businesses.
How ECommerce works in Mexico
ECommerce works through digital platforms that allow businesses to show, sell and deliver your products or services through the Internet. Here we explain how it works step by step:
1. Creation of the online store
- A store can be developed using platforms such as Adobe Commerce, Shopify or WooCommerce.
- The store must have a responsive design that adapts to mobiles and computers.
2. Product Catalog
- The products are organized into categories and subcategories.
- The following should be included attractive images, clear descriptions and accurate pricing.
3. Integration of payment methods
- In Mexico, it is key to offer popular payment methods such as credit/debit cards, PayPal, OXXO Pay and bank transfers.
4. Logistics and shipping
- Delivery is made through courier companies such as DHL, Estafeta or FedEx.
- Many businesses also offer free shipping to motivate customers.
5. Digital marketing and promotion
- Strategies include social networks, email marketing and paid advertising.
- The use of SEO helps the store appear in Google's top results.
6. Customer Service
- Offer fast and efficient service through chatbots, e-mails or calls.
Advantages of ECommerce in Mexico
E-commerce offers several benefits for both businesses and consumers:
- Longer rangeYour business can reach customers all over the country and the world.
- 24/7 availability: The store is open every day and at any time.
- Cost reduction: It is not necessary to have a physical store.
- Ease of payment: Accessible and secure payment options for all customers.
- Measuring resultsTools such as Google Analytics allow you to measure traffic and sales.
ECommerce challenges in Mexico
Although the growth of eCommerce in Mexico is promising, there are also some challenges:
- Distrust in online shopping: Many users still prefer to pay in cash.
- Complex logistics: Delivery to remote areas can be a challenge.
- Increasing competitioneCommerce: More and more businesses are moving into eCommerce.
