Discover how to Start Your Online Store in 2024
In the world of e-commerce, having a robust and flexible platform is key to success. Adobe Commerce, formerly known as Magento Commerce, has become one of the most popular solutions for businesses looking to take their online store to the next level. But what exactly is Adobe Commerce and how does it work? In this simple and straightforward guide, we take you through it step-by-step.
What is Adobe Commerce?
Adobe Commerce is an e-commerce platform developed by Adobe that enables companies to create and manage customized, scalable online stores. This platform is designed to offer an advanced shopping experience for both small businesses and large enterprises.
Adobe Commerce key points:
- Scalable platform for small and large companies.
- Integration with other Adobe tools, such as Adobe Experience Manager.
- Advanced customization thanks to its open source and flexible architecture.
- Optimization for omnichannel experiences, enabling multi-channel sales.
How does Adobe Commerce work?
Adobe Commerce works as a modular and flexible system that allows companies to configure, customize and optimize your online stores according to your specific needs. Below, we explain their main functions and how they work together:
1. Creation of the online store
- Adobe Commerce offers intuitive tools for design customized stores.
- Users can choose pre-designed templates or create unique designs with custom code.
- Compatible with responsive design for mobiles and tablets.
Product catalog manager
- Allows the organization of products by categories, tags and attributes.
- Ability to handle large inventories efficiently.
- Options for simple, configurable, digital or packaged products.
3. Optimized customer experience
- Functions of advanced search and product filtering.
- Intuitive shopping cart with the option of fast checkout.
- Personalization of offers and recommendations based on customer behavior.
4. Integrations and omnichannel
- Integration with ERP, CRM and payment systems.
- Ability to sell in multiple channels: web, mobile, social networks and marketplaces.
- Automatic synchronization of inventories and orders.
5. Analytics and reporting
- Integrated tools for analyzing store performance.
- Reports on sales, traffic and user behavior.
- Integration with Adobe Analytics for advanced insights.
6. Security and scalability
- Constant updates to protect against vulnerabilities.
- Scalability that supports high traffic and business growth.
Benefits of Adobe Commerce
- Total flexibility: You can customize every detail of your online store.
- Scalability: Perfect for growing businesses or large companies.
- Advanced shopping experience: Tools such as product recommendation and intelligent search.
- Safety: Meets the highest safety standards.
- Integrations: Compatible with third-party systems and Adobe solutions.
