These are our recommendations for you to successfully start your new online store
Having an online store is a great way to have a larger customer base and increase your sales. To get started, here are some important points to keep in mind:
1. Define what products and services you are going to sell
- Have a clear idea of what products or services you want to sell.
- Clearly identify who your target audience is.
- You can conduct market research to determine what products or services are in demand and what types of customers are most likely to buy them.
Lean on your value propositions to make this decision.
2. Choose the right E-Commerce platform
- Choose a platform to host your online store.
- Some popular options are Adobe Commerce, BigCommerce, and Magento.
- These platforms provide many functionalities to sell professionally on the Internet, as well as tools to manage inventory, orders and payments.
Each platform is different, choose the one that goes with the level of maturity and investment capacity of your business.
3. Establish a meaningful domain name
- Select a domain name that is relevant to your business and easy to remember.
- Make sure the domain name is available and buy it from a domain registrar.
- Analyze the convenience of using the main domain name of your brand or company due to the familiarity that your customers have with it.
If you're using your current domain name, add existing pages to the same path.
4. Choose the payment method or gateway
- You need to choose a payment method or gateway to process payments from your customers.
- The payment methods will depend on the country and e-commerce platform you choose.
Regardless of the payment method, pay attention to the "small print" (commission, chargebacks, penalties...)
5. Choose the shipping method
- You have to decide how you will manage the shipment of products to your customers.
- Will you do it yourself or use an external logistics provider?
- You also have to determine shipping rates and policies.
The shipping method will depend on the country and coverage where you sell your products or services.
7. Define your Marketing Strategy
- You will need to promote your online store to attract customers.
- This can be done through social media, email marketing, search engine optimization, and paid advertising.
Don't bet everything on paid SEM campaigns, work on the content of your products to get more organic SEO results.
8. Provide excellent Customer Service
- Offer exceptional customer service to keep your customers coming back.
- This includes responding quickly to inquiries and resolving any issues in a timely and professional manner.
Train your Customer Service staff as soon as possible to avoid delaying the release of your online store.
9. Hire expert Technical Support for your platform
- Make sure you have a professional E-Commerce agency like NEVER8 to help you with any technical contingency that may arise in your online store.
- Online stores are very dynamic and are constantly changing.
Avoid losing sales, have adequate technical support to solve the technical problems of your online store.
