Electronic Commerce — Mexico E-Commerce Agency: Adobe Commerce, Magento, Akamai
A virtual store is very similar to a physical business and it is not magical, it needs attention and care
The use of technology allows us to automate many manual tasks.
But in the times we live in, if you want to achieve a significant level of profit, human intervention is still necessary to manage and maintain an online store.
Myth 1. An online store "manages" itself
Many think that because it is software it does not need changes, that it is something static and never changes.
However, an online sales channel is like any physical business.
requires to be administered, promoted, kept, protected and monitored (among other activities).
And although they are a computer program, online stores are dynamic.
Changes are produced from buyer requests, version updates of its components, a greater number of visitors, hacking attempts, an increase in the number of products, and so on.
Whereby there must be a person or a team of people who manage it, take care and grow.
Myth 2. I don't need to invest money or time
An online store is a business that does require investment.
Because customer needs change.
And the functionalities provided to meet those needs also change.
Any online store that intends to remain current You must have a business plan behind.
And seriously consider everything that a business plan implies: having a commercial, legal, commercial, marketing, sales, technological structure, a content plan, a work team plus a financial and accounting plan.
Myth 3. It will be administered by pure "practitioners"
On many occasions, and to save wages, workers are hired inexperienced people or students who carry out their professional practices.
However, manage an online store requires expertise and proven experience.
Because an online store faces a lot of challenges in the same way that a “physical” business does.
Running an online store is like owning a race car.
You can have the best machine in the world, but without an experienced driver and a good technical team, it will not win any prizes. And in this case, it will be difficult to reach the expected sales levels that generate profits.
Myth 4. Just a photo is enough
Many online store owners can not visualize that an Internet store, unlike a physical store, does not have a physical seller Help the buyer find the product they are looking for.
And the only thing that can guide the buyer in his purchase is the content that the same store provides.
Therefore, if the store lacks useful information for the buyer, he will not make any purchase.
Although it may seem incredible, many online stores only show pictures of their products and a poor title, which do not indicate whether that product is the right one for the buyer.
In the same way and in another extreme case, they only have a deficient title, without photographs or additional descriptions.
Online stores whose products do not have images are doomed to fail, regardless of technology platform that they possess nor the investment they make in paid advertising.
Myth 5. The most expensive E-Commerce software will ensure my success
(Although it could also apply to the cheapest)
Without a solid e-Commerce strategy that contemplates the success factors of this discipline, all technology platforms will fail even being of a well-known and expensive brand.
Many companies allow themselves to be enchanted by the "little mirrors" offered by these software vendors, without reflecting that any computer program, platform or e-Commerce software is just a tool.
Needed analysis, planning, strategy, design, process redefinition, acquisition of new skills and a list of many more topics already proven, to achieve commercial success.
Do you need help with a digital project?
— At Never8 we can help you
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We work with you to help you meet your goals.